Welcome to the fourth installment of the Staging Diva® Course: 12 Tips For a Successful Home Staging Business. This lesson is about a very important (yet often overlooked) aspect of running a home staging business: your image.
It’s essential to present yourself in a professional manner no matter what type of business you have, but when you’re in design, it’s extremely important. Everything from your wardrobe to your portfolio is scrutinized when you’re in the design field. If you don’t look put together, your potential clients will assume you can’t put a room together either.
The following are some items you should take into consideration when you are building your home staging business (and beyond!):
- Do you have a professional portfolio?
- Are you using stock photography for before and after shots? If so, stop!
- Do you have a visually appealing website or web presence of some kind?
- Is your clothing current, or is it time for a wardrobe makeover?
- What type of reception do potential clients receive when they call you?
- Do you have a business-like email address?
- Are you conducting yourself confidently during your consultations?
- How impressive are your business cards and marketing materials?
Some of these items are common sense; others don’t occur to everyone.
For more detailed tips on staging yourself to sell, visit Home Staging Business Report to read a series of short articles I wrote on this topic.
Be sure to read the next lesson to find out how to avoid one of the biggest mistakes home stagers make!
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Want to find out how to avoid the free estimate trap? Get your copy of the Staging Diva® Sales Script today!
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