Tip 6: Choosing Color and Furnishings

by debra on June 8, 2018

Perhaps you’re feeling insecure about choosing color and furnishings for a home. If you’re like me (and most Staging Diva Grads), you may not have interior design training, and that’s okay.

As long as you know more than your clients, you can add value.

If I were staging that first client’s house I did back in 2003, I would do it differently today. That doesn’t mean that what I did all those years ago was wrong. It’s just that now I would do it better because I have more experience.

Yet, my first client was still thrilled with how I transformed their home and how quickly it sold above the asking price.

Besides, there is never one single right answer for every room. Ten home stagers would each do it a bit differently.

Honestly, the biggest key to getting past your fear enough to work with your first client, is to remember that you have a natural talent for envisioning how to improve a room. You can see things that they can’t (otherwise they wouldn’t be living the way they are).

Much of the time you’ll be working with what a client already has in news ways, figuring out which pieces should go to offsite storage and how the rest can be rearranged.

That’s one of the reasons home staging is so creative. You never know what “puzzle pieces” you have to work with until you get into your client’s home.

As you probably know, painting a room is the easiest, cheapest and quickest way to transform it.

As a home stager with a registered business, you’ll be able to approach paint companies to request your own designer’s kit which typically includes over 2,000 colors grouped into fan decks and organized by collection.

When you first receive their kit, it can be intimidating. With so many colors to think about, some stagers find themselves wondering, “Where do I start?”

That’s why after years of using the kit and staging hundreds of homes, I’ve come up with my favorite “go to” staging colors. I also grouped these 80+ colors into palettes to make it easier to know what groups could be used to paint an entire home.

To save you a bunch of time, I’ve put all this and more into the Staging Diva Ultimate Color Guide: The Easy Way to Pick Color for Home Staging Projects.

When do you recommend color?

I always wait to give my color recommendations until the end of the home staging consultation because it’s much easier than having to mentally switch back and forth between talking about furniture placement and color choices.

I put away my tape measure and get out my fan decks and go room to room, focusing only on what colors to use.

For staging purposes, I generally use a maximum of 4 or 5, even in a large home, because the same color will look slightly different in rooms of different sizes and with different lighting.

It’s also faster and cheaper for your clients to paint with fewer colors since the painter won’t have to keep cleaning brushes and trays and can more quickly jump from room to room.

How do you know what to suggest?

As with your choice of furnishings and where to put everything, you’ll start to realize that when you’re in a home long enough, your intuition will speak to you about what that particular house “needs”.

I don’t have a total vision the instant I walk into a room. In some, I have to think and look around for awhile before it comes to me.

That’s one of the many reasons I begin every consultation with a walk through the entire home before I go back again room by room to make my recommendations.

If you’re feeling a bit of “stage fright” please remember that every home stager has to stage their first house sometime. That’s how you get to do your second house, and your third, and on it goes.

What you do instinctively isn’t obvious to your clients.

Embrace your talent and present your suggestions with confidence, even when deep down you’re second-guessing your own abilities. You will undoubtedly leave any home better than you first found it, and ultimately that’s what they’re paying you for.

In the Staging Diva Home Staging Business Training Program you’ll also learn how to turn those first staging projects into future work for the same client. Imagine how fun it will be to help them choose paint colors and where to put everything in the new home they’re moving into.

Best regards,

Debra Gould, The Staging Diva
President, Voice of Possibility Group Inc.

P.S. You might enjoy this article about how Monica’s color consultation turned into a paid shopping trip and decorating project.

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